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US · Consumer Goods

WHOOP

$10.1B
high confidence · Series G primary round (Mar 31 2026), corroborated by WHOOP press release, TechCrunch, Bloomberg and Crunchbase News
$10.1B
Last round · 2026-03-31
53.1
PrePost Index
4
Rounds tracked

Sharp valuation acceleration ($3.6B in 2021 to $10.1B in March 2026), driven by continued wearables/health-data momentum and a marquee athlete/celebrity investor roster (Cristiano Ronaldo, LeBron James, Rory McIlroy, and others) that also functions as a distribution asset. The Series G-2 tranche is a SAFE-to-preferred conversion (confirmed via a SuRo Capital Corp. SEC filing), not a separately-led round. CEO Will Ahmed said at the March 2026 Series G close that it is expected to be WHOOP's 'last private round of financing' with an IPO as the 'next step'; a later (Aug 2026) Bloomberg interview reportedly has him targeting roughly 18 months out, tied to a Boston HQ expansion and 600-person hiring plan. No S-1 or confidential filing exists yet, unlike wearables peers Oura and Strava, which filed confidentially in 2026.